
Mildred’s
Kansas City, Missouri
mildredskc.com
@mildredskc
Around the time of Mildred's 25th anniversary, just after a beautiful rebrand by Design Ranch but just before they opened their downtown location, this beloved family-owned coffeeshop reached out for marketing help.
We took Mildred's best qualities and amplified them. To get more exposure on social, we created a visual language of eye-catching, high-engagement photography that matches the caliber of their branding. To make the most of the philanthropic donations the company has always made, we turned them into community-facing partnerships that get their community involved as well. To call attention to important promos, we manage influencer campaigns and send email newsletters. We also created a partnership with The Bridge, the best local indie radio station, to reach the right new audiences in a creative and authentic way.
Thanks the family's focus on doing everything with excellence, combined with these efforts, don’t be surprised when you see a line out the door at Mildred's. Sales have increased well beyond pre-pandemic rates, and their Instagram following has grown 4x. We're proud to be part of the family.
This Instagram profile is so tight, and we love it! The bio uses every character with purpose, the Story Highlights share need-to-know info with perfectly pleasing covers, and the feed shows off the great content we're able to create. Feed and Story Highlights managed by Rachel Heidegger, art directed by Janette Yost. Highlight covers edited by Emma Van Buskirk.
Gif to promote Mildred's Standard Breakfast sandwich, named the best in the state by Food Network. Photography by Jessica Cain. Styling by Janette Yost. P.S. We recommend the marble rye.
Social photo to promote new brunch beers & cocktails. Photo by Jessica Cain.
Mildred's Pumpkin Spice Latte is made with house-made PSL syrup...and love. Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain.
New enamel pins. Photography by Jessica Cain. Styled by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
To celebrate the Chief's recent success, we created a motion graphic that incorporated the Mildred's brand. Motion by Eric Van Buskirk.
Did we mention Mildred's is big on the Chiefs? Snapshot by Janette Yost to promote their Arrowhead stencil with a quick turnaround.
Promo photo for online ordering. Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
Seasonal roast and its flavor notes. Photography by Jessica Cain. Styled by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain. Styling by Janette Yost.
Photography by Jessica Cain.