The Mixx
Kansas City, Missouri
mixxingitup.com
@themixxkc
Since 2005, The Mixx has been a Kansas City staple for its “healthy eating” meets “comfort food” menu of salads, sandwiches and more. But with a stale brand identity, it was time for a refresh.
With the need for energy, creativity and local love, we brought in illustrator and designer Frank Norton as the perfect choice to develop a new brand system. We extended his designs to a responsive new website, making online ordering easier than ever. To make the brand relaunch as impactful as possible, our strategy proposed a partnership with Whole30 — making The Mixx the only local Whole30 Approved restaurant in Kansas City.
Customers loved The Mixx’s new Specialty Diet Menu, featuring options for Whole30, Paleo and Keto diets, and employees loved the spirit of the new brand. The Whole30 Approved partnership was covered by local media, including TV, blogs and print, as well as repeated mentions on social media.
Website design and development by Zach Hangauer.
Launch email copywriting and layout by Janette Yost, using brand assets by Frank Norton.
Specialty Diet Menu, featuring dishes that are Whole30 Approved, Paleo and Keto.
Based on brand values, new brand tagline copywriting by Janette Yost.
Brand voice definition.
Brand illustrations by Frank Norton.
Whole30 partnership giveaway cross-promoted by both brands.
To promote brand relaunch, a continuous-scroll carousel post layout by Janette Yost. Photography and styling by Anna Petrow. Illustrations by Frank Norton.
Brand design refresh by Frank Norton. A subtle but meaningful update to the brand's chartreuse green and fork logo.
Instagram profile update, including new bio and Story Highlights. Content and covers created by Janette Yost using brand assets designed by Frank Norton.