Oeuf

With almost 20 years of cult-following kids’ brand status, Oeuf had built a brand full of heart… but not as full of marketing systems and strategy. Shortly after the pandemic changed the (ecommerce) world, it was time to double down on direct sales and systems that could be used from season to season.

We launched an optimized new website and developed a strategic marketing plan that we maintain in partnership with the Oeuf team, including brand messaging, email marketing, blog content, strategic partnerships, regular email-growth sweeps and more. All with documentation to allow anyone on the team, present and future, to build on what’s been established.

The devil is in the details. With an updated website, improved brand storytelling, optimized email automations, brand voice definition and a marketing calendar that holds it all together, Oeuf enters its third decade in business with its organic marketing strategy in order.

Copywriting by Janette Yost. Design by the Oeuf team.

Photo of the Rainbow Heart Pillow by Janette Yost.

Copywriting and launch campaign for seasonal clothing collection launches. Copy by Janette Yost. Design & photography by Oeuf team.

Illustrated by Carissa Potter of People I've Loved, our creative brief and sketch were turned into a piece of artwork that helps non-French-speaking Oeuf followers feel more confident pronouncing the brand name.

Concept sketch by Janette Yost for a guide to pronouncing "Oeuf."

Content direction and copywriting by Janette Yost. Design & photography by Oeuf team.

Photo styling (header image only) and copywriting for an Easter email. Design by Oeuf team.

Styled image to promote the new LOVE pillow.

Email footer to reinforce Oeuf's brand ethos. Copy by Janette Yost. Design & photography by Oeuf team.

Copywriting for International Women's Day email. Copy by Janette Yost. Design & photography by Oeuf team.

Content direction and copywriting by Janette Yost. Design by Oeuf team. Header image by Imagen Fotografi.

Oeuf

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