Soko
San Francisco, California
shopsoko.com
@shopsoko
With the most ethical supply chain in fashion, this for-benefit jewelry startup was in growth mode and needed a marketing lead. As a former ethical fashion blogger herself, Janette was the perfect fit.
Our marketing plan managed acquisition and retention, overseeing consistent email marketing, brand storytelling, regular sweeps for email list growth, reliable social engagement, strategic brand partnerships and PR/publicity.
This was still in the early days of sweeps, and we were able to increase the brand’s email list size by 214% in a year, with partners including Fodor’s Travel and 12 top ethical fashion brands. With a new street-facing office space, we had the opportunity to open a retail storefront, and we managed parts of the store design as well as publicity for a successful grand opening party and influencer event.
Event photos by Fujio Emura.
Soko store merchandising.
Soko store merchandising.
Soko store merchandising.
Soko store merchandising.
Soko store grand opening party scenes.
Soko store grand opening party scenes.
Soko marketing email: Benefits of brass. Content by Janette Yost.
Soko sweeps partnership, coordinated by Janette Yost.
Soko marketing email: Artisan storytelling, 1/2. Content by Janette Yost.
Soko marketing email: Artisan storytelling, 2/2. Content by Janette Yost.
Behind the design: Original sketch of Soko store statement shelving, designed by Carlos Leon based on creative direction by Janette Yost.
Behind the design: Soko store statement shelf in painters-tape-form, with merchandising models by designer by Carlos Leon.
Behind the design: Soko store statement shelf in painters-tape-form. The challenge was to design a memorable shopping experience in a 200-square-foot room.
Behind the design: Designer Carlos Leon putting the final touches on the Soko store statement shelf.
Success!