
Mapamundi Kids
San Francisco, California
@mapamundikids
For a favorite San Francisco neighborhood toy store, we were an integral partner for a three-year stretch, managing the copy and design of weekly email newsletters as well as a website update.
To maintain consistency across email newsletters while keeping each design fresh, we expanded the brand’s color palette and created a design guide.
Thanks to owner Terra Andrews’ steadfastness and a delightfully loyal customer base, combined with these efforts, Mapamundi not only survived the pandemic but thrived, opening its doors at a second location in the city in 2021. We were sad to see the store close in 2024 and honor its many years of service to grateful (and loyal) SF families.
Email gif designed by Wheeler Crimm.
Sale graphic design by Janette Yost.
A full sale email. Design by Janette Yost.
New brand feature designed by Wheeler Crimm.
Earth Day graphic. Design by Janette Yost.
Blog post graphic. Design by Janette Yost, using artwork created by her 9-year-old daughter Viv.
Sale graphic by Janette Yost.
Sale graphic by Emma Van Buskirk.
Holiday campaign design by Janette Yost.
Back-to-school 2020 email graphic by Janette Yost, using artwork from one of the store's top-selling book, Animalium by Katie Scott.
One of the store's most popular events! Design by Emma Van Buskirk.
Email feature design by Emma Van Buskirk.
Email feature design by Wheeler Crimm.
Easter basket gif by Janette Yost.
Email design standards, developed by Janette Yost.
Email design standards, developed by Janette Yost.
Email design standards, developed by Janette Yost.